I’m not talking blogs here (though most tips will relate there as well), this post is going to help you write better text posts on social media. Whether it’s your limited characters on Twitter, or the infinite Google+ micro-blog, writing direct and informative content will be more engaging for your readers.
I spent a lot of time researching when to use colons, when semi-colons are appropriate and the difference between dash and elongated dash. It was a huge waste of time. Every time I threw some weird punctuation in a blog, it makes the reader stop.
You’re ultimate goal as a blogger is to get readers to read. Commas make reading seamless, so make them your best friend and forget about colons and dashes.
Phrases like “it is”, “it was”, “it won’t”, “it takes”, “here is”, “there is”, and “there will be”, force your reader to think ahead and lose their place in your post.
Bad Example: “There are some horses who seem to have the magical properties of unicorns.”
Good Example: “Some horses seem to have the magical properties of unicorns.”
By shortening this phrase, you have a better chance of keeping a reader’s attention, and encouraging him to continue.
In the English language we throw in extra phrases for clarity, but when writing, be as simplistic as possible.
Bad Example: “You’re going to have to bathe to the unicorn.”
Good Example: “You’ll have to bathe to the unicorn.”
Verbs like “is” and “are” suck the life out of your sentences. So as a general rule, if you can condense the action – do it.
Bad Example: “That unicorn is blogging every day.”
Good Example: “That unicorn blogs every day.”
By getting rid of little words, and replacing them with big actions your phrases immediately draw more attention.
When it comes to descriptions, there’s no need to go all Charles Dickens on me, but when you do use an adjective, make it strong.
Bad Example: “Facebook advertising is really bad.”
Good Example: “Facebook advertising is ineffective for brands looking to increase their brand awareness.”
In an English class, you would have been told to use ‘horrible’ instead of ‘really bad’. In this content marketing world sharing opinions is the easiest way to trick you into using strong adjectives.