Google was thinking about me today. Releasing “Hummingbird” finally gave me a reason to use my latest adventure in backyard photography. Good pictures, but what about the technology?

Hummingbird is the biggest algorithm update since Caffeine was released in 2010. It is supposed to be a significant upgrade in handling complex queries. SEarch Engine Journal(SEJ) has a good article discussing the conceptual changes (because of course no one outside of Google gets the real info) that you can read here. They point out the following “rules” that will guide any web marketing practice:

But there is more! Google turns 15, and we get brand new voice features as well. Check out how Google is extending voice search (and response) to help those of us with fat fingers get through our day a little easier.


Written by: Chris Gamble


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