“61% of consumers say they feel better about a company that delivers custom content” [Custom Content Council]
Content of any sort is powerful. Custom content has the ability to not only share a message and start a conversation, but also to develop a sense of style and creativity. But that doesn’t mean that successful online brands are creating a new piece of content every day. For a successful content marketing strategy, we find the balance.
“Marketers can achieve 1-3% sales lift at no additional cost by spending an average of 5% of their media budget on YouTube, according to media mix models run by MarketShare in partnership with Google” [source: Google Think]
Here’s the thing. In the world we live in everyone has a video camera permanently glued into their pockets. They make great videos of their children playing in the yard, or the cat causing mischief. What people aren’t doing, is representing a product. Our videography services are designed to bring professional quality back to the ease of “in-the-pocket” recording.
“Graphic design is created to convey a specific message (or messages) to a targeted audience. The field is also often referred to as Visual Communication or Communication Design.” [source:wikipedia]
Have you been on Pinterest lately? Images are sweeping us away, so much so that an entire social network popped out of the ground almost instantaneously to serve our need for pictures. Photography (as mentioned above) is the act of capturing an image, but graphic design is the act of creating an image from scratch. We use graphic design to develop a variety of social content, from posters, to promotions, to Infographics, everything is said better with an image.
“Photography (derived from the Greek photos- for “light” and -graphos for “drawing”) is the art, science, and practice of creating…images…”[source: wikipedia]
One image can communicate much more than a sentence. In the descriptive paragraph that follows, we will try and convey what it is our photography services can do for you. We will continue to explain the importance of a styled, yet flattering headshot. The importance of clean professional product photography, and the importance of event photography that captures the atmosphere.