Industry: Financial Services
Social Media Management
Media 6 Solutions started working with Retirement Plan Management from the feet up. We created each social profile, which included cover photo design and strategy development. Our biggest challenge was meeting the compliance financial advisors have to act under. Each advisor got access to pre-approved articles and posts, but every advisor was using that content. We took a new approach, and began blogging and using social media as a way to share the stories of individual employees. This strategy made RPM unique, and made it easy for customers to actually get to know their advisor.
Being in the financial services industry, it is very important for clients to know who their advisor is, and to trust him or her. One of our first ways of building trust online was to take a really nice headshot, and display it prominently on the home page. We took many different pictures, and worked with color vs. black and white before finally settling on a vertical smiling color version.
Website Design and Development
Media 6 Solutions spent time with Retirement Plan Management developing a brand image that would make their online presences look connected. We installed and customized a Wordpress theme which featured brighter colors, and easier to read font, and more imagery.