Found this nice little video of Kevin Allocca of Youtube discussing 3 aspects of why certain videos reach a larger audience. It’s a quick 7 minute video that gives a great start of why some videos make it, and others don’t. His points are:

1. Tastmakers (someone already popular finds it)
2. Participation (the video has some aspect people can mimic)
3. Unexpectedness

Written by: Chris Gamble

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