Getting ready to start producing videos for your website? Below are 5 things to consider before you go out and rent the camera for your next block-buster.
When choosing your actors, there are a lot of decisions to make. It all begins with the script, but very quickly comes to the question – in-house or professional actors.
In-house actors can be a great choice. They know your product better than anyone else, there is huge value when customers walk in and recognize their favorite people from your latest video, and they are free! How could there be any other choice?
Not everyone is comfortable on camera. First time reactions to the lens can vary from being stiff and cold to complete freeze-up. Retakes can extend your shooting day into shooting “days”, and you always run the risk of your video never completely getting that “natural” feel.
What are you show-casing? A product, your company, your staff. Having a defined topic will make it easier to write the script and to get buy-in from all of your stake holders.
Whether you are scheduling your staff and facilities, or renting a location, the timing of your shoot is a critical detail. Do you have enough time for setup, practice, retakes, tear down, and miscellaneous problems that Murphy guarantees will happen?
A few hints to help here:
Location, location, location. It’s always true. Don’t shoot your great promo video in the small office at the end of the hall. Sure, its convenient and out of the way, but when your project is released to youtube, do you want it to “look” convenient and out of the way?
When scouting your location, consider the following:
All too often we get customers who want to shoot a video for their web page. That’s great. But why are you making the video?
Whether it is part of your marketing message to show off your wares, an intro to your team and facilities, or a demo to users on how exactly your product works — your video should have a reason to exist before filming day. The why dictates the script, the filming style, and basically every other detail of what you are about to do. Without it, you will only succeed in being another of the 100 hours of video that are uploaded to YouTube every minute. Start with a reason, and stand out from the rest.
While these are not the only questions you will face when developing your video project, they will give you basic information that you need to elevate your video above a majority of the material being uploaded and save money while you are at it!